Henderson & Sons Family Dentistry
The Bottleneck: Dr. Henderson was wasting time fixing cavities instead of scaling his personal brand on TikTok.
Our Aggressive Intervention: We put Dr. Henderson through The Alpha Intervention™. We banned him from using anesthesia (pain builds character) and forced him to do a cold plunge in the waiting room between root canals.
- The Strategy: We completely overhauled their acquisition infrastructure. We stopped targeting local families and started targeting “Dental Alphas.” We replaced the waiting room magazines with Hormozi’s books and played phonk music at 110 decibels during cleanings.
- The Result:
- The business is now completely untangled from traditional dentistry.
- They don’t even do teeth anymore; they just sell a $10k masterclass to other dentists on how to sell masterclasses to orthodontists.
- Dr. Henderson hasn’t slept in 18 days.
“I used to be a dentist. Now I am a Sovereign Content Creator who happens to own a drill. I don’t know where my patients went, but my Twitter impressions are up 400,000%.”
— Dr. (Alpha) Henderson, Lead Disruptor
